Our Values
Our Values
We noticed something in 2021 — in a world of uncertainty, people need partners they can count on. For us to provide that stability, we went inward. We’ve learned that stability comes from alignment. To be a steady home for our employees, true partner to our customers and vendors, we needed a shared compass.Our team came together to define exactly what makes us who we are. Today, those values serve as our navigation, with innovation and technology as our fuel. If you’re curious about what makes us tick, here are the fundamentals that drive everything we do.


- PRACTICE BLAMELESS PROBLEM SOLVING
- THINK SAFE, WORK SAFE
- HONOR COMMITMENTS
- DELIVER OUTSTANDING SERVICE
- TAKE OWNERSHIP
- SIGN YOUR WORK WITH PRIDE
- REMEMBER, THIS IS YOUR BUSINESS
- ACT WITH INTEGRITY
- CELEBRATE SUCCESS
- WORK SMART
- WORK WITH PASSION
- BE RELENTLESS ABOUT IMPROVEMENT
- THINK TEAM FIRST
- BE CREATIVE
- GET CLEAR ON EXPECTATIONS
- GO THE EXTRA MILE
- BE A LIFELONG LEARNER
- TAKE RISKS
- COLLABORATE
- LISTEN TO UNDERSTAND
- SPEAK STRAIGHT
- BE A FANATIC ABOUT RESPONSE TIME
- EMBRACE CHANGE AND GROWTH
- SHOW COMPASSION
- BE POSITIVE
- LEAD BY EXAMPLE
- WALK IN OTHERS’ SHOES
- DON’T SWEAT THE SMALL STUFF
- PRACTICE BLAMELESS PROBLEM SOLVING
Demonstrate a relentless solution focus, rather than pointing fingers or dwelling on problems. Identify lessons learned and use those lessons to improve ourselves and our processes, so we don’t make the same mistake twice. Get smarter with every mistake.
- THINK SAFE, WORK SAFE Know and practice the safety procedures for your job. Watch out for the safety of your teammates as well, for we’re all part of the Avinthia family. Never take shortcuts that compromise your safety or that of your teammates.
- HONOR COMMITMENTS Do what you say you’re going to do, when you say you’re going to do it. This includes being on time for all phone calls, appointments, meetings, and promises. If a commitment can’t be fulfilled, notify others early and agree on a new deliverable to be honored.
- DELIVER OUTSTANDING SERVICE It’s all about the experience. With every experience, do the little things, as well as the big things, that surprise people. Make every interaction stand out for its helpfulness. Create the experiences that turn customers into raving fans. Be easy to work with.
- TAKE OWNERSHIP
Take personal responsibility for making things happen. Respond to every situation by looking for how we can do it, rather than explaining why it can’t be done. Be resourceful and show initiative. Don’t make excuses or wait for others to solve the problem. See issues through to their completion.
- SIGN YOUR WORK WITH PRIDE
Demonstrate a passion for excellence and take pride in the quality of everything you touch and everything you do. Have a healthy disdain for mediocrity. Good is not good enough. Always ask yourself, “Is this my best work?”
- REMEMBER, THIS IS YOUR BUSINESS
Make decisions by asking yourself, “Is this what is best for our company? Am I being financially responsible with my decisions? Will this help our company succeed?”
- ACT WITH INTEGRITY
Demonstrate an unwavering commitment to doing the right thing in every action you take and in every decision you make, especially when no one’s looking. If you make a mistake, own up to it, apologize, and make it right.
- CELEBRATE SUCCESS
Regularly extend meaningful acknowledgment and appreciation — in all directions throughout our organization.
- WORK SMART
Be organized and plan your work for maximum efficiency. Have all the tools and information necessary before starting your work. Create systems and processes that are scalable and that support our ability to perform with consistency.
- WORK WITH PASSION
Have a passion for what we do and be fully engaged. Make the most of each day by approaching every task with energy, focus, purpose, and enthusiasm. Work with a sense of urgency to get things done.
- BE RELENTLESS ABOUT IMPROVEMENT
Regularly evaluate the way you/we work to find ways to improve. Don’t be satisfied with the status quo. “Because we’ve always done it that way” is not a reason. Guard against complacency. Find ways to get things done better, faster, and more efficiently. Strive to find ways to improve every day.
- THINK TEAM FIRST
It’s not about you. Don’t let your ego or personal agenda get in the way of doing what’s best for the team. Be there for each other and be willing to step into another role or help a teammate when that’s what’s required for success. Share information to keep everyone included and to help each other.
- BE CREATIVE
Approach problems and opportunities by developing solutions. Be optimistic and use your creativity, imagination, and enthusiasm to see the possibilities. Remember everything we see around us started from someone’s imagination.
- GET CLEAR ON EXPECTATIONS
Create clarity and avoid misunderstandings by discussing expectations upfront. Set expectations for others. Ask when you’re not sure of what is expected of you. End all meetings with clarity about action items, responsibilities, and due dates.
- GO THE EXTRA MILE
Be willing to do whatever it takes to accomplish the job – plus a little bit more. Whether it’s starting early, staying late, or doing something that’s not in your job description, it’s the extra mile that separates the ordinary from the extraordinary.
- BE A LIFELONG LEARNER
Seek out and take advantage of every opportunity to gain more knowledge, to increase your skills, and to become a better teammate. Be resourceful about learning and sharing best practices.
- TAKE RISKS
Innovation, improvement, and success don’t come from playing it safe. They come from a thoughtful and intentional willingness to try the unconventional and to ask, “What if?”
- COLLABORATE
Share information and work together. Collaborate internally and with our customers and partners to find better solutions. Be open to learning from others no matter what role they have, and regardless of their age, background, experience, or tenure with our company.
- LISTEN TO UNDERSTAND
Listening is more than simply “not speaking.” Give others your undivided attention. Be present and engaged. Minimize the distractions and let go of the need to agree or disagree. Suspend your judgment and be curious to know more, rather than jumping to conclusions. Above all, listen to understand.
- SPEAK STRAIGHT
Speak honestly and respectfully in a way that helps to make progress. Say what you mean, ask questions, share ideas, or express concerns – all in the spirit of promoting team success. Be courageous enough to say what needs to be said. Address issues directly with those who are involved or affected.
- BE A FANATIC ABOUT RESPONSE TIME
Respond to questions and concerns quickly, whether it’s in person, on the phone, or by e-mail. This includes simply acknowledging that we received the question and we’re “on it,” as well as keeping those involved continuously updated on the status of outstanding issues.
- EMBRACE CHANGE AND GROWTH
What got us here is not the same as what will get us to the next level. Get outside your comfort zone, rather than stubbornly hanging on to old ways of doing things. Be excited by the possibilities that change and growth bring. Be flexible.
- SHOW COMPASSION
Our relationships go deeper than simply being teammates at work. We genuinely care for and about each other. Whether it’s a kind word during a tough stretch, a friendly smile each morning, or a helping hand in stressful times, show your compassion. Treat each other with kindness, compassion, and patience.
- BE POSITIVE
You have the power to choose your attitude. Choose to be joyful, optimistic, and enthusiastic. Give people the benefit of the doubt. Your attitude is contagious. Spread optimism and positive energy.
- LEAD BY EXAMPLE
The best way to influence others is through your own example. Walk the talk. Take responsibility, both formally and informally, to coach, guide, teach, and mentor others. Be the change you want to see.
- WALK IN OTHERS’ SHOES
Understand your internal and external customers’ world. Know their challenges and frustrations. See the world from their perspective. The better you understand them, the more effectively you can anticipate and meet their needs.
- DON’T SWEAT THE SMALL STUFF
Keep things fun. While our passion for excellence is real, remember that the world has bigger problems than the daily challenges that make up our work. Stuff happens. Keep perspective. Don’t take things personally or take yourself too seriously. Laugh every day!

